When Magic Happens
By   |  Culture,  Social,  User Experience 
I fucking hate magic. The tricks, the smell, the concept of knowing you’ll be deluded and enjoy it. That’s actually not true. Yes, I hate magic but I love to see others enjoying it. Give something to an audience that makes them happy. This is true even in the digital context. I love watching a community of a portuguese festival searching for their missed new friends, lovers or flirts that were just a memory, through a Facebook app. This was an amazing idea suggested by a fan and spotted by the most brilliant CM the world has ever seen, and now it is live. I read the ads and I feel like I’m watching the real teenage soap from the festival – thanks Ana Pissarra!

I guess they were right: all you need is love.

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