Planilha Ninja: o melhor jeito para acompanhar o crescimento de seguidores no Instagram!
By   |  Analytics,  Social,  Strategy,  User Experience 
ThumbnailPlanilhaNinja

Já pensou em ter uma planilha automática que lhe fornece dados importantes de crescimento de seguidores no Instagram, de hora em hora? Ela existe, é gratuita e exige apenas algum conhecimento em programação e ferramentas do Google, no caso: Google Apps Script e Google Spreadsheets. O artigo, do publicitário Beto Fraga, é um passo a passo que ensina de forma bem simples como criar a planilha e está disponível aqui: http://bit.ly/19U9Mxp Como podemos ver, o Google Apps Script e o Google Spreadsheets podem ser muito úteis para os mestres das (Read more)

Já pensou em ter uma planilha automática que lhe fornece dados importantes de crescimento de seguidores no Instagram, de hora em hora? Ela existe, é gratuita e exige apenas algum conhecimento em programação e ferramentas do Google, no caso: Google Apps Script e Google Spreadsheets.

O artigo, do publicitário Beto Fraga, é um passo a passo que ensina de forma bem simples como criar a planilha e está disponível aqui: http://bit.ly/19U9Mxp

Como podemos ver, o Google Apps Script e o Google Spreadsheets podem ser muito úteis para os mestres das métricas! Com certeza este não será a última publicação que fazemos sobre o assunto.

Gabriel Justo

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Measuring Metrics, Mr. Grey
By   |  Analytics,  Social,  Strategy,  User Experience 
MJ

People may try to fool you but usually we define things as good or bad, simply as it is: the good n’frail albino pope versus the bulky hairy satan. This brings us to the “of course” but “maybe” conundrum and to the third most popular color of the gang: Mr. Grey. Oh yes, the shady Grey that seems to melt housewives’ panties, since grey became the “of course… but maybe we can wish for more than just baking pies. Maybe we can dream of more than just being good girl (Read more)

People may try to fool you but usually we define things as good or bad, simply as it is: the good n’frail albino pope versus the bulky hairy satan.

This brings us to the “of course” but “maybe” conundrum and to the third most popular color of the gang: Mr. Grey. Oh yes, the shady Grey that seems to melt housewives’ panties, since grey became the “of course… but maybe we can wish for more than just baking pies. Maybe we can dream of more than just being good girl scouts; maybe we can be devious and argue with the mighty tool which is common sense.” Of course.

And what is this Grey on brands’ social media performance? Well, we usually relate the black to qualitative analysis and the holy white to numbers and square roots. Yes, this makes the pope a mathematician.

We shed happy tears by the justice that tools like Socialbakers, Pagelever (and whichever fall from the forest trees) represent to our work but we never ever understand or agree to the personal nuances that a brand’s tone and taste means. Do we stand by quality (?) without the numbers to support it or by quantitative data as the freebie whore? Answers here: _______________ <wink wink>

Data versus common sense. The grey on metrics molds the two together and brings the “my daddy is stronger than yours” to town. How can you measure quality when the stakes are based on a popularity contest?

The power to judge? Each and every human being has one. As they also have an opinion and an a-hole [I think…]

Image (He fights the Pope): http://bit.ly/HCDmIR

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