I am Midas and I touch myself.
By   |  Culture,  Social,  Strategy,  User Experience 
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The most valiant mindkeeper, ingenious light bulb, and chatty creative must consider, in some moment, that having an idea is just some contraption ofconnecting two dots and giving it paper or voice. The most “fémme fatale” accountess must perceive that the client is an ecstatic  but frail animal that sooner or later will be tamed. The most artful strategist, helmsman of the Four Apocalypse of Brand Health, must think that it is just common sense to have a brand that good. The most hack n’slash developer, one day to build (Read more)

The most valiant mindkeeper, ingenious light bulb, and chatty creative must consider, in some moment, that having an idea is just some contraption ofconnecting two dots and giving it paper or voice.

The most “fémme fatale” accountess must perceive that the client is an ecstatic  but frail animal that sooner or later will be tamed.

The most artful strategist, helmsman of the Four Apocalypse of Brand Health, must think that it is just common sense to have a brand that good.

The most hack n’slash developer, one day to build The 2nd Matrix, must program your data, design and dollars, as if it was nursery mathematics [one plus one, kiddo].

The most guilty free and respectable social media agency must think that it is the shit, while not shitting on others and working gold from out of shit. I bow to live.

Image: http://huff.to/1o2VWtw

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Measuring Metrics, Mr. Grey
By   |  Analytics,  Social,  Strategy,  User Experience 
MJ

People may try to fool you but usually we define things as good or bad, simply as it is: the good n’frail albino pope versus the bulky hairy satan. This brings us to the “of course” but “maybe” conundrum and to the third most popular color of the gang: Mr. Grey. Oh yes, the shady Grey that seems to melt housewives’ panties, since grey became the “of course… but maybe we can wish for more than just baking pies. Maybe we can dream of more than just being good girl (Read more)

People may try to fool you but usually we define things as good or bad, simply as it is: the good n’frail albino pope versus the bulky hairy satan.

This brings us to the “of course” but “maybe” conundrum and to the third most popular color of the gang: Mr. Grey. Oh yes, the shady Grey that seems to melt housewives’ panties, since grey became the “of course… but maybe we can wish for more than just baking pies. Maybe we can dream of more than just being good girl scouts; maybe we can be devious and argue with the mighty tool which is common sense.” Of course.

And what is this Grey on brands’ social media performance? Well, we usually relate the black to qualitative analysis and the holy white to numbers and square roots. Yes, this makes the pope a mathematician.

We shed happy tears by the justice that tools like Socialbakers, Pagelever (and whichever fall from the forest trees) represent to our work but we never ever understand or agree to the personal nuances that a brand’s tone and taste means. Do we stand by quality (?) without the numbers to support it or by quantitative data as the freebie whore? Answers here: _______________ <wink wink>

Data versus common sense. The grey on metrics molds the two together and brings the “my daddy is stronger than yours” to town. How can you measure quality when the stakes are based on a popularity contest?

The power to judge? Each and every human being has one. As they also have an opinion and an a-hole [I think…]

Image (He fights the Pope): http://bit.ly/HCDmIR

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How much time does a good joke last?
By   |  Culture,  Social,  Strategy,  User Experience 
joke

How much time does a good joke last? Probably less than a minute. There’s a 2003 hip hop album called “Taste the Secret”, by Ugly Ducking.They created a fake fast food brand called Meatshake (website included) that had the same problems as any other fast food brand – animal cruelty, worker exploitation, etc. That’s a good joke, but it lasts more than an hour. The first half of the album is exciting, the second one is boring as hell. This is the main reason why humour pages are so successful (Read more)

How much time does a good joke last? Probably less than a minute.

There’s a 2003 hip hop album called “Taste the Secret”, by Ugly Ducking.They created a fake fast food brand called Meatshake (website included) that had the same problems as any other fast food brand – animal cruelty, worker exploitation, etc. That’s a good joke, but it lasts more than an hour. The first half of the album is exciting, the second one is boring as hell.

This is the main reason why humour pages are so successful on Facebook & Tumblr. Their jokes don’t last more than 30 seconds to make you laugh (or not). Sorry, but nowadays we don’t have more than those 5 Youtube pre-roll seconds for your brand. So, why the hell are you trying to tell us the story of your whole life?

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Stop focusing on THE problem, Start focusing on THE solution
By   |  Culture,  Social,  Strategy,  User Experience 
cropBLOGLC_delacroix-a-liberdade-guiando-o-povo

Can you, please, stop focusing on the problem and start focusing on the solution? The culture we try to implement every day at Live Content is to always try to win. But when you can’t, try to understand your mistakes so that you can move on in an attempt to do it better next time. We look for problem solvers, positive thinking, and solution-driven people. We’ve grown over 100% in 2012 by looking ahead instead of looking back and slowing down. The future is not written, it is up to (Read more)

Can you, please, stop focusing on the problem and start focusing on the solution?

The culture we try to implement every day at Live Content is to always try to win. But when you can’t, try to understand your mistakes so that you can move on in an attempt to do it better next time. We look for problem solvers, positive thinking, and solution-driven people.

We’ve grown over 100% in 2012 by looking ahead instead of looking back and slowing down.

The future is not written, it is up to us to write it, and it is our responsibility to make it a good story.

4,500 years ago, it took a great many years and up to 100,000 people to raise one Pyramid. Today, a 16 year-old can create an application in two months that reaches 100 million people.

With more resources than ever before, we now have the tools to change the way we live, to challenge our old ways and make every bit of analog life digital.

What are you doing, right now, to take advantage of that?

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El “Social Network” Luchador
By   |  Culture,  Social,  Strategy,  User Experience 
Marco

As Batman has Joker, as Superman has Lex Luthor, as Hugo Chavez has democracy, as drugs have rehab… A copywriter’s creativity also has an Archenemy and it is simply known as writer’s block. As stated by some well known experts throughout social media affairs, nowadays it is said that every and each one of us is a writer. We write on our blogs, on movie review websites, on our thesis and scientific articles, on napkins and toilet paper… we steadily feed this monstrous beast on sound bites and soul. Our (Read more)

As Batman has Joker, as Superman has Lex Luthor, as Hugo Chavez has democracy, as drugs have rehab… A copywriter’s creativity also has an Archenemy and it is simply known as writer’s block.

As stated by some well known experts throughout social media affairs, nowadays it is said that every and each one of us is a writer. We write on our blogs, on movie review websites, on our thesis and scientific articles, on napkins and toilet paper… we steadily feed this monstrous beast on sound bites and soul. Our words actually spread through the universe on an endless sea of ventures and ideas. I could actually be stealing someone else’s idea right now and who would care? These are the magics and ill fated nuances of the web and the arts of creativity – so they say. You lie, you cheat, you steal. Writer’s block cannot win your game, so why not throw it some sand on the face and sucker punch it to death? All fair.

Now, narrowing it once again to my backyard: the copywriting part. You’re a community manager, you work three or four brands, you make up three or four posts for each one on a daily basis. Multiply that and you’ve got a minimum of 9 posts a day. Multiply it again: 63 posts a week, 270 a month, 3285 a year. Mathematics aside, writer’s block in social media exists, it must, but it also must be coped with. Not everything I do is going to be brilliant or the next mass market copy that wins them all. You just hang in there and build it slowly. Your patience, your brand, your effort and perseverance, your community.

One day you’ll master the dropkicks, the jabs and the suplex. Don’t forget to build your muscles while you’re at it; you’ve got a lot of wrestling to do with your creativity until your writer’s block throws the towel and taps in pain.

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