“sorry, amigo” OR you’re not the average consumer
By   |  Social,  Strategy 
helpyouhelpme

Every now and then, there comes an article that makes you think that, MAYBE, you’re not that wrong. That, MAYBE, you should keep on doing what you believe, no matter what. This is one of it: “Imagine for a second that you’re the brand manager for BigSave supermarkets. Your job is to build the BigSave brand so that customers prefer you to SaveMore, and HugeSave. You know how wonderful BigSave is. You want to spread the word. You want consumers to see inside your brand. You want them to know (Read more)

Every now and then, there comes an article that makes you think that, MAYBE, you’re not that wrong. That, MAYBE, you should keep on doing what you believe, no matter what. This is one of it:

“Imagine for a second that you’re the brand manager for BigSave supermarkets.
Your job is to build the BigSave brand so that customers prefer you to SaveMore, and HugeSave.

You know how wonderful BigSave is. You want to spread the word. You want consumers to see inside your brand. You want them to know how responsive you are, and how pleasant you are to engage with, and how willing you are to work with them and help them.

Building the brand is absolutely essential to your career and central to your life. Once you leave the house in the morning, it is the most important thing you do.

Now let’s talk about the average consumer. The average consumer couldn’t give a flying shit about BigSave.

If BigSave exploded tomorrow, the average consumer wouldn’t bother picking up the donuts.

The average consumer has other things on her mind. Like why she gained 2 pounds last week, and why her father is looking pale, and why the fucking computer keeps losing its WiFi signal, and why Timmy’s teacher wants to see her next week, and what’s that bump she noticed on her arm?

The point is this: our brands are very important to us marketers and very unimportant to most consumers. Please read that again.

Are there some brands each of us are attached to? Sure. Are there brands we buy regularly? Sure. Is our attachment to a handful of brands strong and nonsensical? Sure. The problem is we buy stuff in hundreds of categories and are strongly attached to only a few brands.

The idea that our attachment represents “love” or any of the other woolly nonsense perpetrated by brand hustlers is folly.

The clearest demonstration of the weakness of the cult of brands is the dismal performance of social media marketing. We were promised that social media would be the magic carpet on which our legions of brand advocates would go to spread the word about the marvelousness of our brands, and would free us from the terrible, wasteful expense of advertising. It has done nothing of the sort.

In fact, it is often the exact opposite. Social media is usually where people go to scream about the mistreatment we get at the hands of companies. And where companies go to beg forgiveness.

A recent study reported that among a brand’s fans, only .07% — that’s 7 in ten thousand — ever engage with the brand’s Facebook posts. On Twitter the number is even lower — 3 in ten thousand. And these are not average consumers. These are the brands so-called “fans.” (This is a correction from original post which had the number at .7%)

A study I quoted here recently by Havas claims that “in Europe and the US, people would not care if 92% of brands disappeared.”

Having a successful brand is very important to a marketer. But the idea that it is anything like that to a consumer is folly. Brand babble is just the faulty conflation of marketers’ needs and consumers’ interests.

Modern marketing is operating under the delusion that consumers want to interact with brands, and have relationships with brands, and brand experiences, and engage with them, and co-create with them.

Sorry, amigo. Not in this lifetime.”

Originally from: http://adcontrarian.blogspot.com.br/2015/03/what-brand-babblers-dont-understand.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+blogspot/lcfIS+%28The+Ad+Contrarian%29


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Planilha Ninja: o melhor jeito para acompanhar o crescimento de seguidores no Instagram!
By   |  Analytics,  Social,  Strategy,  User Experience 
ThumbnailPlanilhaNinja

Já pensou em ter uma planilha automática que lhe fornece dados importantes de crescimento de seguidores no Instagram, de hora em hora? Ela existe, é gratuita e exige apenas algum conhecimento em programação e ferramentas do Google, no caso: Google Apps Script e Google Spreadsheets. O artigo, do publicitário Beto Fraga, é um passo a passo que ensina de forma bem simples como criar a planilha e está disponível aqui: http://bit.ly/19U9Mxp Como podemos ver, o Google Apps Script e o Google Spreadsheets podem ser muito úteis para os mestres das (Read more)

Já pensou em ter uma planilha automática que lhe fornece dados importantes de crescimento de seguidores no Instagram, de hora em hora? Ela existe, é gratuita e exige apenas algum conhecimento em programação e ferramentas do Google, no caso: Google Apps Script e Google Spreadsheets.

O artigo, do publicitário Beto Fraga, é um passo a passo que ensina de forma bem simples como criar a planilha e está disponível aqui: http://bit.ly/19U9Mxp

Como podemos ver, o Google Apps Script e o Google Spreadsheets podem ser muito úteis para os mestres das métricas! Com certeza este não será a última publicação que fazemos sobre o assunto.

Gabriel Justo

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Adverse Opinions
By   |  User Experience 
youme

Adverse opinions are a pain. Hitler didn’t like them. The Spanish Inquisition didn’t like them either. The Islamic State frowns upon it. Disney didn’t like it when Tim Burton thought he bring “other things” to the table, and neither did one of the might-have-been-a-Beatles-label when they dismissed the guitar as a thing of the past. Adverse opinions are a pain precisely because they are adverse. And, in adversity, we are forced to argue (if we’re the arguing type), to reflection (if we’re the silent type), and to think (if we’re (Read more)

Adverse opinions are a pain. Hitler didn’t like them. The Spanish Inquisition didn’t like them either. The Islamic State frowns upon it.

Disney didn’t like it when Tim Burton thought he bring “other things” to the table, and neither did one of the might-have-been-a-Beatles-label when they dismissed the guitar as a thing of the past.

Adverse opinions are a pain precisely because they are adverse. And, in adversity, we are forced to argue (if we’re the arguing type), to reflection (if we’re the silent type), and to think (if we’re the humane type). Either option requires some effort, and, in most cases, we’d rather stay put in our little corner, or we’d rather defend ourselves, fighting tooth and nail, in joy and in sadness.

Luckily, for me, and for mankind in general, social media allow us that, more than ever. We are all entitled to an opinion, we hoist our flag, with relative ease, in any comment or post (unless you’re a Saudi or a Turk), and words have never had so much power. Freedom of speech, our combined voices, has been the century’s greatest gift.


Unfortunately, for myself, and all of us, stupidity has never run so freely, and the devices behind which we hide never before have allowed us to be so arrogant, petty and judgmental as we are today. And this, it has nothing to do with adverse opinions.

I’ve watched Monica Lewinsky’s TED Talk just this morning. In 1998, this 22 year old girl was about to become the leading star of the “dark side of the web.” In 1998, we took our greatest weapon and, not knowingly, turned it against ourselves.

We are just one step short of being a cyber bully when we forget to argue for the sake of the argument, and just start being judgmental – When we not only do not share, but also ridicule someone else’s opinion (or existence). We instrumentalize social media while we splinter it – we use it to our benefit while we try to annihilate everything social about it.

“Isn’t the same as always, just through a new medium?” Yes. I’d say we’ve moved from the school playground to a bigger one – a bigger, global, perennial and unforgetting playground.

When did our lives become so uninteresting?
Is it the way to empathy that boring?

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How to Kill Fleas Without Poisoning Pets
By   |  User Experience 

When fighting fleas, I like to start with the big guns. madden mobile hack tool That would be your vacuum cleaner. Fleas have four life stages, 3 of which are fairly immobile. The eggs, larvae and pupa stages are unable to jump away from the vacuum cleaner the way adults can. Their populations will be close to where pets sleep. A good thing to remember is that the eggs are not sticky. They can roll off the dog easily during a good scratching madden mobile gods session and end up (Read more)

When fighting fleas, I like to start with the big guns. madden mobile hack tool That would be your vacuum cleaner. Fleas have four life stages, 3 of which are fairly immobile. The eggs, larvae and pupa stages are unable to jump away from the vacuum cleaner the way adults can. Their populations will be close to where pets sleep. A good thing to remember is that the eggs are not sticky. They can roll off the dog easily during a good scratching madden mobile gods session and end up in the carpet. A thorough vacuuming will pull the eggs out of the carpet, eliminating the next generation of vermin. During the warmer months of the year, eggs hatch at a higher rate than in winter. So new generations can spring up quickly. line cookie run hack If you find yourself in the middle of a flea infestation, daily vacuuming is a must.

My low tech choice for flea removal is the humble flea comb. I have two cats that turn to “pudding” when I start to comb them. They seem to know that they’ll feel so much better when the fleas come off. They relax and go limp letting me turn them every which shadow fight 2 way. The other two cats believe the flea comb is a torture device and run and hide. The way I do the combing requires two hands, one to comb and the other to cover the fleas to get them to the water.

The flea comb works well for my “pudding” cats, but for the other two I found the flea zapper a little easier. The zapper is a wwe immortals cheat small battery operated comb that zaps the fleas as you comb the cat. If you have to hold on to the cat with one hand, zapping with the other is more effective than a regular comb. It works well on pudding cats too. They recognize the sound it makes and will come and wait their turn to be combed with it. If your cat enjoys being combed, getting used to the zapper doesn’t take long at all.

Trapping fleas is another line cookie run hack tool way to get rid of adult fleas. You can buy traps or make one yourself by plugging a nightlight into a low wall outlet and setting a pan of water underneath. Be sure to put a drop or two of dish washing liquid in the water. I use Dawn. Fleas are attracted to the light and jump toward it falling into the water to drown. Without the dish soap, they will crawl up the side of the pan and escape. If the nightlight isn’t bright enough, you might try a desk lamp on the floor.line rangers I’ve done that when I didn’t have a low outlet in a room.

Dealing with fleas is the price wwe immortals cheats we pay for keeping our furry friends comfortable, happy and healthy.

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Four Online Pet Products Designed to Improve the Lifestyle of Your Pet
By   |  User Experience 

Pet owners know that properly madden mobile cheats caring for an animal goes beyond simply feeding and watering them. Animals, just like humans, need interaction, and they also need to enjoy the lighter side of life. Thankfully, there is a wide range of pet products designed to provide both. Playing the old reliable game of fetch the stick while walking in the park might never die, but there are a few others that a dog will gladly lap up. Of course, dog accessories are line cookie run hack nothing strange (Read more)

Pet owners know that properly madden mobile cheats caring for an animal goes beyond simply feeding and watering them. Animals, just like humans, need interaction, and they also need to enjoy the lighter side of life. Thankfully, there is a wide range of pet products designed to provide both. Playing the old reliable game of fetch the stick while walking in the park might never die, but there are a few others that a dog will gladly lap up. Of course, dog accessories are line cookie run hack nothing strange in this day and age, with plastic and rubber chew toys available everywhere. These are proven to increase the joys of life for a dog, often improving their disposition and personality. Improving a lifestyle also requires something more than just something that squeaks when bitten. All of these accessories are available to buy online, a factor that means providing for your pet is as simple and convenient as a click of a mouse with a cup of hot cocoa in hand. In fact, the changing world of pet care means it is possible to get everything, shadow fight 2 cheat from horse medicineto cat food online. We have put together a short list of some of those accessories that your dog in particular will love, all available over the internet too. The Portable Water Bottle It may seem strange that a pet might want a water bottle, but when spending the day in the park, having a readily available bottle with a built in dish available means that your shadow fight 2 canine friend can be well watered anywhere. On hot summer days, for example, your dog can work up a temperature, but not every park has the necessary facilities that allow your dog to refresh itself. Of course, the portable water bottle is ideal when travelling too. Doggy Flap Even at home, your pet loves to have a freedom to move around. It is just that moving around from room to room may not be ideal for your home furnishings. What is healthier is a clear exit to the refreshing outdoors. Placing a doggy flap on the kitchen line rangers cheats exterior door, for example, fits the job perfectly. It is best to find a doggy flap with a flexi flap rather than a rigid one, as these are generally more durable. A wide heavy duty frame, meanwhile, means that the door is protected, as well as sufficient support provided shadow fight 2 hack tool to the flap. And with it, your dog can head outside when it wants, without the need to scratch for your attention. The Road Refresher Bowl Long car journeys can create a problem for your dog, which is typically unable to drink until the vehicle stops. Traditional dog bowls are uncovered so any kind of motion would invariably cause the water to spill all over the floor, with barely anything left for your pet to drink. But this non spill travel bowl shadow fight 2 makes sure that water is always available to your dog, as it restricts the flow of water to any one side when the vehicle is turning, braking or cornering, but provides enough access so your dog can drink whenever it needs to. The Ball Launcher Well There is no getting away from the fact that your dog loves to line cookie run hack run and chase. Taking him for a walk in the park, or even through the fields in the neighbourhood, is the type of exercise that best helps to maintain health. But chasing a stick or a ball is often the highlight for him, and the further he has to sprint the better. With a specially developed launcher, a dog owner can throw higher and further. It might look like a long handled ladle but the covet fashion hack tool practical benefits are high. In fact, the better the run your canine friend can get the greater benefit it is to him. There is no doubt at all that pet products designed to benefit the health and well being of your pet are worth the investment. Often, they are simple toys that provide your dog with something to chew and drag and shake. But such dog accessories are only a part of it, with more practical items that enhance their overall lifestyle too. It is the same for every pet, of course, whether madden mobile hack a wheel for a hamster or bells for a parrot, and with a vast range of products, from

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leather collars to cat food online pet shopping is something we can do at any time.

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