people ain’t stupid
By   |  Culture,  Social,  Strategy 
beyonce

Now that some time has passed, we can finally agree on one thing: Tidal is the perfect example that people ain’t stupid. Being rich and famous and having a bunch of rich and famous friends isn’t enough. At least these days. Tidal was the perfect opportunity for the rich and famous to stand up for the not so rich and famous. I like to call that empathy. The smart kind. And people like that. Both in other people and brands. After all, Tidal for all. Is it? It’s like if (Read more)

Now that some time has passed, we can finally agree on one thing:

Tidal is the perfect example that people ain’t stupid.

Being rich and famous and having a bunch of rich and famous friends isn’t enough. At least these days.

Tidal was the perfect opportunity for the rich and famous to stand up for the not so rich and famous.

I like to call that empathy. The smart kind.

And people like that. Both in other people and brands.

After all, Tidal for all.

Is it?

It’s like if someone rich and famous told me: “We are now competing with Ferrari and you can have your own Ferrari, too; the one we created for you! And this time, you can afford the gas!”

No, I won’t.

Furthermore, we don’t want high fidelity music. Unless you’re a producer, no one cares about it.

That’s not why we bought walkmans or discmans or mp3 players, in the first place.

We don’t want curated content. We have Facebook and Instagram and Twitter, now, you know?

I can follow Rihanna and her curated content is fine with me.

You’re an artist. Just pay them more.

People ain’t stupid.

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“Birdman” and the Oscars® or the expected ignorance of our business
By   |  Culture,  Social,  User Experience 
plastic

On one hand we had a movie made with patience, a lot of patience. It took 12 years to finish Boyhood, an honest movie full of heart and humanity we can all relate to. On the other hand we had an exhibitionist Birdman, a movie with an insipid sequence of 2 hours you can’t relate to, but with a lot of visual skills. This is our world. The best design wins the pitch. Screw strategy and humanity. Guess which one took the biggest prize.

On one hand we had a movie made with patience, a lot of patience. It took 12 years to finish Boyhood, an honest movie full of heart and humanity we can all relate to. On the other hand we had an exhibitionist Birdman, a movie with an insipid sequence of 2 hours you can’t relate to, but with a lot of visual skills. This is our world. The best design wins the pitch. Screw strategy and humanity. Guess which one took the biggest prize.

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Why not internalize your TV Campaign?
By   |  User Experience 
1

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM (Read more)

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM and project management. Clients, because they use the channel, believed in the idea that they can do it internally. Creating or repositioning people from other jobs. After all is easy: it’s “just posting”. Well, as people use exponentially more viagra vs cialis vs levitra reviews mobile (video online canadian pharmacy reviews 2013 cameras), why not pharmacycanada-rxedtop.com internalize your TV Campaign? Afterall, advertising is still viagra natural advertising.

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