Je suis un hypocrite
By   |  Social,  User Experience 
Jesuis

Enough of #JeSuisCharlie. It is time for you to return to your desk and be afraid and disapprove of every single subject because it’s too risky or too sensitive. Image

Enough of #JeSuisCharlie. It is time for you to return to your desk and be afraid and disapprove of every single subject because it’s too risky or too sensitive.

Image

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Why not internalize your TV Campaign?
By   |  User Experience 
1

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM (Read more)

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM and project management. Clients, because they use the channel, believed in the idea that they can do it internally. Creating or repositioning people from other jobs. After all is easy: it’s “just posting”. Well, as people use exponentially more viagra vs cialis vs levitra reviews mobile (video online canadian pharmacy reviews 2013 cameras), why not pharmacycanada-rxedtop.com internalize your TV Campaign? Afterall, advertising is still viagra natural advertising.

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Thanks, Emanuel!
By   |  Social 
eman

When someone recommended Emanuel to Ana Marta, she found a Tumblr called “SE EU FOSSE GAJA” (“IF I HAD A CUNT”). The Tumblr is pretty awkward. It is made by guys that try to think what would they do if they had a cunt and the answers are very interesting. Now that Emanuel is saying goodbye to Live Content we created a Tumblr called “SE EU FOSSE O EMANUEL” (“IF I WAS EMANUEL”). Thanks, “Manu”!

When someone recommended Emanuel to Ana Marta, she found a Tumblr called “SE EU FOSSE GAJA” (“IF I HAD A CUNT”). The Tumblr is pretty awkward. It is made by guys that try to think what would they do if they had a cunt and the answers are very interesting. Now that Emanuel is saying goodbye to Live Content we created a Tumblr called “SE EU FOSSE O EMANUEL” (“IF I WAS EMANUEL”). Thanks, “Manu”!

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Legalize Facebook
By   |  Culture,  Strategy,  User Experience 
Legalize-It

Everyone is talking about how post​ reach has decreased and how the Facebook guys are being ​ such bastards trying to get some money out of their ​own ​business. People think the lads that work at Facebook pay their bills with likes. Guess what: they don’t. They need to be paid at least to survive another day keeping Facebook running perfectly​ for you​​ and for your business. In the real world, not in ​L​a ​L​a ​L​and, we must​ have​ this in mind: “If you are not paying for it, you’re (Read more)

Everyone is talking about how post​ reach has decreased and how the Facebook guys are being ​ such bastards trying to get some money out of their ​own ​business.

People think the lads that work at Facebook pay their bills with likes. Guess what: they don’t. They need to be paid at least to survive another day keeping Facebook running perfectly​ for you​​ and for your business.

In the real world, not in ​L​a ​L​a ​L​and, we must​ have​ this in mind: “If you are not paying for it, you’re not the customer; you’re the product being sold.” So, people are mad that Facebook has shortened their free audience. How in the world can they do that? How dare you, Mark, try​ to ​get a share of the money I’m making for free on you​r​ platform?

Please, get real, we all live in a capitalist submarine. If Mark and his employees wanted to work ‘pro bono’ they would be U2 roadies instead of building one of the most culturally shaped modern society landscape.

For what I see, Facebook has the perfect business plan. It´s just like one of the most profitable businesses in the world: drug dealing.

At first, they handed it out for free. We were paying out with our data but, hey: our choice, our problem. Let’s deal with it later and rock on while we’re young. After everybody was hooked up on Facebook – brands included – they started asking for money. But they kept giving an extra hit for free. The price was ok for the consumers, no harm was being done, and also none of them were making big money. Then, suddenly, a huge industry where I´m included started to grow around it, and brands began to make big money out of it.

Well, the dealer just raised the prices a bit. The more you buy, the more you’ll get for free. It’s still a good bargain as TV won´t give you free audience. What you pay is what you get. And the segmentation is far too accurate.

Well, this is Facebook’s​ business plan. ​Now l​et’s talk a little more about reach, and the decrease of the organic one. We’re all people behind the screens, right? We know that Facebook’s algorithm tries to give us a better experience, so we remain using it and being sold to brands. They cut down the reach as people were all complaining that there was​ too much publicity. Personally nobody wants to get slammed with ads in their personal place that they believe Facebook is. So, in order to keep us satisfied and answering to a huge boom of Facebook pages from brands, they had to cut it out a bit or people would go elsewhere.

On the other hand, and because we’re all people, Facebook can’t stop one post from being liked and shared. It can reduce the organic reach, it’s true, no doubt about it. But if people like it a lot, if it’s breaking new, it will override the algorithm and get through it anyway.

Some of the brands that I´m responsible for have decreased their organic reach. Some have raised​ it sky high. It depends mainly o​n​ the true organic behavior of people that the Facebook algorithm tries to emulate: content’s organic reach will be equal to the product of its timing, quality, pertinence and affinity with the audience. It will decrease in time, as more things are happening and old news are rubbish. If you look at it, it makes perfect sense. So, good content perfectly timed, that the active community can relate to,​ will always have an outrageous organic result. Don’t panic, it’s still organic.

The problem is that we don´t always match this formula. It’s hard to hit it perfectly 2 times a day, 365 days a year. But it’s not impossible.

Photo: http://bit.ly/1mMBAGy

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Friends don’t do that
By   |  User Experience 
friends

Having worked for a bit longer than three years in Live Content, both in Lisbon and now in Sao Paulo, I realize how blessed I am for being part of a No policy environment. All of us who are fortunate to work in social media, marketing, advertising or any other related field in this ‘never sleeping always smiling’ industry, have dealt with different kinds of over demanding clients who sometimes make you feel that you are part of those chosen to pay for humanity’s past lives sins by pushing you to (Read more)

Having worked for a bit longer than three years in Live Content, both in Lisbon and now in Sao Paulo, I realize how blessed I am for being part of a No policy environment.

All of us who are fortunate to work in social media, marketing, advertising or any other related field in this ‘never sleeping always smiling’ industry, have dealt with different kinds of over demanding clients who sometimes make you feel that you are part of those chosen to pay for humanity’s past lives sins by pushing you to sell sodas to diabetics or toothbrushes to babies.

Working in a No policy agency means you have to be bold enough to say, exactly, No.

No to one week deadlines for 12 month strategies.
No to red line fees for your team’s know-how.
No to ‘we have to publish this because our CEO said so’.
No to ‘we personally don’t like that image’.
No to ‘can we change just this sentence’.

And I started by saying that I’m blessed because, in Brazil just as in Portugal, people are afraid. Afraid of the deadlines, the brand manager, the CEO and, ultimately, afraid of the fans.

By letting fear undermine your confidence and your beliefs you are not only, and most importantly, compromising results – they hired you for your skills, right? – but also compromising your relationship which, eventually, will lead you to lose the client.

Don’t get me wrong: saying No is probably the hardest thing to do. It’s not about being a grumpy cat all the time but pointing out solutions, delivering and gaining trust. When you say No you’re also saying: I’m the best and I know what is best for you. And they’ll expect you to prove that.

My guess is that you won’t make it to more than a half of first meetings with your prospects. No one likes being told what to do.
The other half, however, will love you because you had the guts to stand for what you believe it’s best for the brand and not just to win another client.

I love you, man.
But I won’t let you leave the house with those pants on.

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