Gravity
By   |  Social,  User Experience 
erros

This is how it works. We get up in the morning, we lie in bed at night. We stand up all day fighting gravity, and then we get tired, rest in a horizontal position until we’re ready to fight again. Meanwhile/ In the meantime, we do our jobs: what we get paid to do, the best we can. We have all these meetings and we have all these goals and all these limitations. But we’re part of a team that struggles everyday to keep the dreams flying. Brands and fans, (Read more)

This is how it works. We get up in the morning, we lie in bed at night. We stand up all day fighting gravity, and then we get tired, rest in a horizontal position until we’re ready to fight again.

Meanwhile/ In the meantime, we do our jobs: what we get paid to do, the best we can. We have all these meetings and we have all these goals and all these limitations. But we’re part of a team that struggles everyday to keep the dreams flying. Brands and fans, account managers, designers, production teams…. constantly fighting gravity.

Brilliant Community Management done everyday. Mathematics and inspiration combined. Mr. Marco Rocha, in my opinion the best SMM in this country, is responsible for an ongoing piece of art and Originality.

Then this idea: “send us a group hug photo and, if people like it a lot, all of those on the photo will win a free snowtrip”. These guys sent this photo.

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Mr. Angry Birds was here!
By   |  Culture,  Social,  User Experience 
lc

Nice to meet you Peter Vesterbacka!

Nice to meet you Peter Vesterbacka!

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140 characters party people
By   |  Culture,  Social,  User Experience 
caos

Is this information overload driving you crazy? There’s a lot going on and you find yourself wishing for another 24 hours just to make sure you grab the daily basics? Twitter and the 140 character thing is the rearview mirror of our society, but is it the solution? Maybe, just maybe. For example, Spin Magazine (one of the most influential music magazines in the world) has decided long music reviews are dead. Now they’re doing it on Twitter with 140 characters and all. Yeah, you miss a lot of information (Read more)

Is this information overload driving you crazy? There’s a lot going on and you find yourself wishing for another 24 hours just to make sure you grab the daily basics?

Twitter and the 140 character thing is the rearview mirror of our society, but is it the solution? Maybe, just maybe. For example, Spin Magazine (one of the most influential music magazines in the world) has decided long music reviews are dead. Now they’re doing it on Twitter with 140 characters and all. Yeah, you miss a lot of information and maybe it is a little simplistic, but you’ll read it. Will you read a 3000 character music review? I doubt it. Maybe if it is on Pitchfork, the most influential webzine in the world by far.

I’m not defending Spin’s position; I think the answer lies somewhere in the middle and I don’t think this is not adaptable for every market. You can write great things in 140 characters, but not sustainable ones. Recently, I repositioned my personal blog and started to write 140 character reviews. They’re useful for everyone. It is a big part of my weekly writing. I don’t have the time to write 1500 character reviews everyday and you don’t have the time do read it. Anyway, when the album deserves it, I write something that I’ll be proud of.

But don’t get me wrong: I’m still looking for answers too.

Foto

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Measuring Metrics, Mr. Grey
By   |  Analytics,  Social,  Strategy,  User Experience 
MJ

People may try to fool you but usually we define things as good or bad, simply as it is: the good n’frail albino pope versus the bulky hairy satan. This brings us to the “of course” but “maybe” conundrum and to the third most popular color of the gang: Mr. Grey. Oh yes, the shady Grey that seems to melt housewives’ panties, since grey became the “of course… but maybe we can wish for more than just baking pies. Maybe we can dream of more than just being good girl (Read more)

People may try to fool you but usually we define things as good or bad, simply as it is: the good n’frail albino pope versus the bulky hairy satan.

This brings us to the “of course” but “maybe” conundrum and to the third most popular color of the gang: Mr. Grey. Oh yes, the shady Grey that seems to melt housewives’ panties, since grey became the “of course… but maybe we can wish for more than just baking pies. Maybe we can dream of more than just being good girl scouts; maybe we can be devious and argue with the mighty tool which is common sense.” Of course.

And what is this Grey on brands’ social media performance? Well, we usually relate the black to qualitative analysis and the holy white to numbers and square roots. Yes, this makes the pope a mathematician.

We shed happy tears by the justice that tools like Socialbakers, Pagelever (and whichever fall from the forest trees) represent to our work but we never ever understand or agree to the personal nuances that a brand’s tone and taste means. Do we stand by quality (?) without the numbers to support it or by quantitative data as the freebie whore? Answers here: _______________ <wink wink>

Data versus common sense. The grey on metrics molds the two together and brings the “my daddy is stronger than yours” to town. How can you measure quality when the stakes are based on a popularity contest?

The power to judge? Each and every human being has one. As they also have an opinion and an a-hole [I think…]

Image (He fights the Pope): http://bit.ly/HCDmIR

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My brain <3 this.
By   |  Social,  User Experience 

Live Content: the words we use when people ask us what company we work for. Like & Comment: Liking with our hearts, commenting with our brains. Reason&emotion. Left&right side of the brain… you know the deal. Alive Content: Riding our bicycles to the office. Laughing while working, fooling around on our chairs, being free to have an opinion about whatever subject. Listening to music. Talking about  music. Not having to wear a suit at work. Having a boss that doesn’t think he is a better person than you. Making up nicknames for (Read more)

Live Content: the words we use when people ask us what company we work for.

Like & Comment: Liking with our hearts, commenting with our brains. Reason&emotion. Left&right side of the brain… you know the deal.

Alive Content: Riding our bicycles to the office. Laughing while working, fooling around on our chairs, being free to have an opinion about whatever subject. Listening to music. Talking about  music. Not having to wear a suit at work. Having a boss that doesn’t think he is a better person than you. Making up nicknames for your fellow colleagues. No one ever getting offended about stuff people say and, at the same time, people saying whatever they want.

Live Streaming: It’s actually a lot of work. It’s a fucking miracle if you think about it. Our production team rocks.

Live Steaming: That’s right. Because we are always cooking.

We like this.

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