people ain’t stupid
By   |  Culture,  Social,  Strategy 
beyonce

Now that some time has passed, we can finally agree on one thing: Tidal is the perfect example that people ain’t stupid. Being rich and famous and having a bunch of rich and famous friends isn’t enough. At least these days. Tidal was the perfect opportunity for the rich and famous to stand up for the not so rich and famous. I like to call that empathy. The smart kind. And people like that. Both in other people and brands. After all, Tidal for all. Is it? It’s like if (Read more)

Now that some time has passed, we can finally agree on one thing:

Tidal is the perfect example that people ain’t stupid.

Being rich and famous and having a bunch of rich and famous friends isn’t enough. At least these days.

Tidal was the perfect opportunity for the rich and famous to stand up for the not so rich and famous.

I like to call that empathy. The smart kind.

And people like that. Both in other people and brands.

After all, Tidal for all.

Is it?

It’s like if someone rich and famous told me: “We are now competing with Ferrari and you can have your own Ferrari, too; the one we created for you! And this time, you can afford the gas!”

No, I won’t.

Furthermore, we don’t want high fidelity music. Unless you’re a producer, no one cares about it.

That’s not why we bought walkmans or discmans or mp3 players, in the first place.

We don’t want curated content. We have Facebook and Instagram and Twitter, now, you know?

I can follow Rihanna and her curated content is fine with me.

You’re an artist. Just pay them more.

People ain’t stupid.

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Who the f*** is U2?
By   |  Culture,  Social,  User Experience 
U2'S BONO AND EDGE HOLD SHEEP AT DUBLIN'S ST.STEPHEN'S

What if I get in your house and leave all my trash in it? What if I invite the whole world for a party in your damn house? What if I leave my dog’s poop in your mailbox? What if I throw a bunch of apples throw at your window? What if I plant my whole list of hopes and dreams in your brilliant brain, Tim Cook?

What if I get in your house and leave all my trash in it? What if I invite the whole world for a party in your damn house? What if I leave my dog’s poop in your mailbox? What if I throw a bunch of apples throw at your window? What if I plant my whole list of hopes and dreams in your brilliant brain, Tim Cook?

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How much time does a good joke last?
By   |  Culture,  Social,  Strategy,  User Experience 
joke

How much time does a good joke last? Probably less than a minute. There’s a 2003 hip hop album called “Taste the Secret”, by Ugly Ducking.They created a fake fast food brand called Meatshake (website included) that had the same problems as any other fast food brand – animal cruelty, worker exploitation, etc. That’s a good joke, but it lasts more than an hour. The first half of the album is exciting, the second one is boring as hell. This is the main reason why humour pages are so successful (Read more)

How much time does a good joke last? Probably less than a minute.

There’s a 2003 hip hop album called “Taste the Secret”, by Ugly Ducking.They created a fake fast food brand called Meatshake (website included) that had the same problems as any other fast food brand – animal cruelty, worker exploitation, etc. That’s a good joke, but it lasts more than an hour. The first half of the album is exciting, the second one is boring as hell.

This is the main reason why humour pages are so successful on Facebook & Tumblr. Their jokes don’t last more than 30 seconds to make you laugh (or not). Sorry, but nowadays we don’t have more than those 5 Youtube pre-roll seconds for your brand. So, why the hell are you trying to tell us the story of your whole life?

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This is not a Rip-off
By   |  Culture,  Social,  Strategy,  User Experience 
crow

Here’s my Devendra Banhart favorite album: “Cripple Crow”. Almost a pop history rip-off. Everything seems to inspire this incredible guy, the face of the New Weird America, a genre created by a Wire magazine cover. So, the cover is a mashup of The Beatles “Sgt. Pepper’s Lonely Hearts Club Band” and Hangman’s “Beautiful Daughter”. The music rests on the ashes of Nick Drake, Bob Dylan and The Beatles, a lot of soul and some Tropicalia. There’s even a song inspired by a portuguese village that titles the song “Santa Maria (Read more)

Here’s my Devendra Banhart favorite album: “Cripple Crow”. Almost a pop history rip-off. Everything seems to inspire this incredible guy, the face of the New Weird America, a genre created by a Wire magazine cover.

So, the cover is a mashup of The Beatles “Sgt. Pepper’s Lonely Hearts Club Band” and Hangman’s “Beautiful Daughter”. The music rests on the ashes of Nick Drake, Bob Dylan and The Beatles, a lot of soul and some Tropicalia. There’s even a song inspired by a portuguese village that titles the song “Santa Maria de Feira”.

Like every human being Devendra Banhart has his own influences. The secret lies in what he does with them. Banhart doesn’t rip-off pop culture. No, he found his own voice. In a world so fragmented, so full of shit, we just have to find that. We just have to find our own voice.

 

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