Vos estis sal terrae (Yup, It’s latin.)
By   |  Culture,  Social,  Strategy 
padre

Last month, I started an internship at Live Content as a Social Media Manager. In the beginning of this adventure I knew very little about the industry. I was introduced to new concepts such as promoted posts, leads, cpc or cpa. I understood what the work of a Social Media Manager was all about, created my Twitter account and became marveled with TweetDeck. I read Seth Godin and Byron Sharp. I discovered the SWOT analysis and was introduced to the meaning of “Ethos, Pathos and Logos”. While I’m aware that (Read more)

Last month, I started an internship at Live Content as a Social Media Manager.

In the beginning of this adventure I knew very little about the industry.

I was introduced to new concepts such as promoted posts, leads, cpc or cpa.

I understood what the work of a Social Media Manager was all about, created my Twitter account and became marveled with TweetDeck.

I read Seth Godin and Byron Sharp.

I discovered the SWOT analysis and was introduced to the meaning of “Ethos, Pathos and Logos”.

While I’m aware that I’m still in the early days of my journey, all this learning and daily analysis of the work that my colleagues were doing, both inside and outside Live Content, made my critical sense blossom.

I realized that for a vast majority of brands and/or clients wandering in this digital universe, Facebook is like Planet Earth. And, as some of them already understood, Agencies are the salt.

With this in mind, I saw how Live Content and other agencies, in comparison, managed their Facebook presences.

No one became a prophet in his own town by repeatedly sharing things like:
– We won this award;
– We closed this deal;
– We made this thing.

By the end of the day, I felt like I was not the only one needing an internship like this.

As Priest Antonio Vieira said, “if the salt has lost his flavor, (…) it is thereafter good for nothing, but to be cast out, and to be trodden under the feet of men.”

João Belchior

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people ain’t stupid
By   |  Culture,  Social,  Strategy 
beyonce

Now that some time has passed, we can finally agree on one thing: Tidal is the perfect example that people ain’t stupid. Being rich and famous and having a bunch of rich and famous friends isn’t enough. At least these days. Tidal was the perfect opportunity for the rich and famous to stand up for the not so rich and famous. I like to call that empathy. The smart kind. And people like that. Both in other people and brands. After all, Tidal for all. Is it? It’s like if (Read more)

Now that some time has passed, we can finally agree on one thing:

Tidal is the perfect example that people ain’t stupid.

Being rich and famous and having a bunch of rich and famous friends isn’t enough. At least these days.

Tidal was the perfect opportunity for the rich and famous to stand up for the not so rich and famous.

I like to call that empathy. The smart kind.

And people like that. Both in other people and brands.

After all, Tidal for all.

Is it?

It’s like if someone rich and famous told me: “We are now competing with Ferrari and you can have your own Ferrari, too; the one we created for you! And this time, you can afford the gas!”

No, I won’t.

Furthermore, we don’t want high fidelity music. Unless you’re a producer, no one cares about it.

That’s not why we bought walkmans or discmans or mp3 players, in the first place.

We don’t want curated content. We have Facebook and Instagram and Twitter, now, you know?

I can follow Rihanna and her curated content is fine with me.

You’re an artist. Just pay them more.

People ain’t stupid.

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Planilha Ninja: o melhor jeito para acompanhar o crescimento de seguidores no Instagram!
By   |  Analytics,  Social,  Strategy,  User Experience 
ThumbnailPlanilhaNinja

Já pensou em ter uma planilha automática que lhe fornece dados importantes de crescimento de seguidores no Instagram, de hora em hora? Ela existe, é gratuita e exige apenas algum conhecimento em programação e ferramentas do Google, no caso: Google Apps Script e Google Spreadsheets. O artigo, do publicitário Beto Fraga, é um passo a passo que ensina de forma bem simples como criar a planilha e está disponível aqui: http://bit.ly/19U9Mxp Como podemos ver, o Google Apps Script e o Google Spreadsheets podem ser muito úteis para os mestres das (Read more)

Já pensou em ter uma planilha automática que lhe fornece dados importantes de crescimento de seguidores no Instagram, de hora em hora? Ela existe, é gratuita e exige apenas algum conhecimento em programação e ferramentas do Google, no caso: Google Apps Script e Google Spreadsheets.

O artigo, do publicitário Beto Fraga, é um passo a passo que ensina de forma bem simples como criar a planilha e está disponível aqui: http://bit.ly/19U9Mxp

Como podemos ver, o Google Apps Script e o Google Spreadsheets podem ser muito úteis para os mestres das métricas! Com certeza este não será a última publicação que fazemos sobre o assunto.

Gabriel Justo

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Adverse Opinions
By   |  User Experience 
youme

Adverse opinions are a pain. Hitler didn’t like them. The Spanish Inquisition didn’t like them either. The Islamic State frowns upon it. Disney didn’t like it when Tim Burton thought he bring “other things” to the table, and neither did one of the might-have-been-a-Beatles-label when they dismissed the guitar as a thing of the past. Adverse opinions are a pain precisely because they are adverse. And, in adversity, we are forced to argue (if we’re the arguing type), to reflection (if we’re the silent type), and to think (if we’re (Read more)

Adverse opinions are a pain. Hitler didn’t like them. The Spanish Inquisition didn’t like them either. The Islamic State frowns upon it.

Disney didn’t like it when Tim Burton thought he bring “other things” to the table, and neither did one of the might-have-been-a-Beatles-label when they dismissed the guitar as a thing of the past.

Adverse opinions are a pain precisely because they are adverse. And, in adversity, we are forced to argue (if we’re the arguing type), to reflection (if we’re the silent type), and to think (if we’re the humane type). Either option requires some effort, and, in most cases, we’d rather stay put in our little corner, or we’d rather defend ourselves, fighting tooth and nail, in joy and in sadness.

Luckily, for me, and for mankind in general, social media allow us that, more than ever. We are all entitled to an opinion, we hoist our flag, with relative ease, in any comment or post (unless you’re a Saudi or a Turk), and words have never had so much power. Freedom of speech, our combined voices, has been the century’s greatest gift.


Unfortunately, for myself, and all of us, stupidity has never run so freely, and the devices behind which we hide never before have allowed us to be so arrogant, petty and judgmental as we are today. And this, it has nothing to do with adverse opinions.

I’ve watched Monica Lewinsky’s TED Talk just this morning. In 1998, this 22 year old girl was about to become the leading star of the “dark side of the web.” In 1998, we took our greatest weapon and, not knowingly, turned it against ourselves.

We are just one step short of being a cyber bully when we forget to argue for the sake of the argument, and just start being judgmental – When we not only do not share, but also ridicule someone else’s opinion (or existence). We instrumentalize social media while we splinter it – we use it to our benefit while we try to annihilate everything social about it.

“Isn’t the same as always, just through a new medium?” Yes. I’d say we’ve moved from the school playground to a bigger one – a bigger, global, perennial and unforgetting playground.

When did our lives become so uninteresting?
Is it the way to empathy that boring?

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“Birdman” and the Oscars® or the expected ignorance of our business
By   |  Culture,  Social,  User Experience 
plastic

On one hand we had a movie made with patience, a lot of patience. It took 12 years to finish Boyhood, an honest movie full of heart and humanity we can all relate to. On the other hand we had an exhibitionist Birdman, a movie with an insipid sequence of 2 hours you can’t relate to, but with a lot of visual skills. This is our world. The best design wins the pitch. Screw strategy and humanity. Guess which one took the biggest prize.

On one hand we had a movie made with patience, a lot of patience. It took 12 years to finish Boyhood, an honest movie full of heart and humanity we can all relate to. On the other hand we had an exhibitionist Birdman, a movie with an insipid sequence of 2 hours you can’t relate to, but with a lot of visual skills. This is our world. The best design wins the pitch. Screw strategy and humanity. Guess which one took the biggest prize.

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