Why not internalize your TV Campaign?
By   |  User Experience 
1

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM (Read more)

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM and project management. Clients, because they use the channel, believed in the idea that they can do it internally. Creating or repositioning people from other jobs. After all is easy: it’s “just posting”. Well, as people use exponentially more viagra vs cialis vs levitra reviews mobile (video online canadian pharmacy reviews 2013 cameras), why not pharmacycanada-rxedtop.com internalize your TV Campaign? Afterall, advertising is still viagra natural advertising.

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Who the f*** is U2?
By   |  Culture,  Social,  User Experience 
U2'S BONO AND EDGE HOLD SHEEP AT DUBLIN'S ST.STEPHEN'S

What if I get in your house and leave all my trash in it? What if I invite the whole world for a party in your damn house? What if I leave my dog’s poop in your mailbox? What if I throw a bunch of apples throw at your window? What if I plant my whole list of hopes and dreams in your brilliant brain, Tim Cook?

What if I get in your house and leave all my trash in it? What if I invite the whole world for a party in your damn house? What if I leave my dog’s poop in your mailbox? What if I throw a bunch of apples throw at your window? What if I plant my whole list of hopes and dreams in your brilliant brain, Tim Cook?

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Football 0.2 – A loss
By   |  Culture,  Social 
james2

In recent years, football has changed a lot. Inside and outside the pitch. This post is about the outside changes. It’s about the Internet circus that is surrounding football since 200? and had its highlight in the recent Brazilian World Cup. As Duke Ellington said about music, there are only two types of coverage: the good coverage and the bad coverage. The good coverage: yeah, today we can watch that awesome goal only a few seconds after the ball touches the back of the net. And yes, you may watch (Read more)

In recent years, football has changed a lot. Inside and outside the pitch. This post is about the outside changes. It’s about the Internet circus that is surrounding football since 200? and had its highlight in the recent Brazilian World Cup. As Duke Ellington said about music, there are only two types of coverage: the good coverage and the bad coverage.

The good coverage: yeah, today we can watch that awesome goal only a few seconds after the ball touches the back of the net. And yes, you may watch that fair play crying moment with David Luiz/Dani Alves/James, sure. And that defining banana moment.

The bad coverage: oh hell, you have to read all those wild post-match discussions. “That first goal was offside!”, “The second one was preceded by foul!”, “Shut up, you know nothing about football!”, “Screw you, you’re ugly!”, “Your mamma!”. All together now: “You’re a fucking Nazi!!!!”. Yeah, these post-match discussions can make you lower your football passion.

Final result: a loss. During the post-match, I run away from Facebook. Shame on you, Internet.

 

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Legalize Facebook
By   |  Culture,  Strategy,  User Experience 
Legalize-It

Everyone is talking about how post​ reach has decreased and how the Facebook guys are being ​ such bastards trying to get some money out of their ​own ​business. People think the lads that work at Facebook pay their bills with likes. Guess what: they don’t. They need to be paid at least to survive another day keeping Facebook running perfectly​ for you​​ and for your business. In the real world, not in ​L​a ​L​a ​L​and, we must​ have​ this in mind: “If you are not paying for it, you’re (Read more)

Everyone is talking about how post​ reach has decreased and how the Facebook guys are being ​ such bastards trying to get some money out of their ​own ​business.

People think the lads that work at Facebook pay their bills with likes. Guess what: they don’t. They need to be paid at least to survive another day keeping Facebook running perfectly​ for you​​ and for your business.

In the real world, not in ​L​a ​L​a ​L​and, we must​ have​ this in mind: “If you are not paying for it, you’re not the customer; you’re the product being sold.” So, people are mad that Facebook has shortened their free audience. How in the world can they do that? How dare you, Mark, try​ to ​get a share of the money I’m making for free on you​r​ platform?

Please, get real, we all live in a capitalist submarine. If Mark and his employees wanted to work ‘pro bono’ they would be U2 roadies instead of building one of the most culturally shaped modern society landscape.

For what I see, Facebook has the perfect business plan. It´s just like one of the most profitable businesses in the world: drug dealing.

At first, they handed it out for free. We were paying out with our data but, hey: our choice, our problem. Let’s deal with it later and rock on while we’re young. After everybody was hooked up on Facebook – brands included – they started asking for money. But they kept giving an extra hit for free. The price was ok for the consumers, no harm was being done, and also none of them were making big money. Then, suddenly, a huge industry where I´m included started to grow around it, and brands began to make big money out of it.

Well, the dealer just raised the prices a bit. The more you buy, the more you’ll get for free. It’s still a good bargain as TV won´t give you free audience. What you pay is what you get. And the segmentation is far too accurate.

Well, this is Facebook’s​ business plan. ​Now l​et’s talk a little more about reach, and the decrease of the organic one. We’re all people behind the screens, right? We know that Facebook’s algorithm tries to give us a better experience, so we remain using it and being sold to brands. They cut down the reach as people were all complaining that there was​ too much publicity. Personally nobody wants to get slammed with ads in their personal place that they believe Facebook is. So, in order to keep us satisfied and answering to a huge boom of Facebook pages from brands, they had to cut it out a bit or people would go elsewhere.

On the other hand, and because we’re all people, Facebook can’t stop one post from being liked and shared. It can reduce the organic reach, it’s true, no doubt about it. But if people like it a lot, if it’s breaking new, it will override the algorithm and get through it anyway.

Some of the brands that I´m responsible for have decreased their organic reach. Some have raised​ it sky high. It depends mainly o​n​ the true organic behavior of people that the Facebook algorithm tries to emulate: content’s organic reach will be equal to the product of its timing, quality, pertinence and affinity with the audience. It will decrease in time, as more things are happening and old news are rubbish. If you look at it, it makes perfect sense. So, good content perfectly timed, that the active community can relate to,​ will always have an outrageous organic result. Don’t panic, it’s still organic.

The problem is that we don´t always match this formula. It’s hard to hit it perfectly 2 times a day, 365 days a year. But it’s not impossible.

Photo: http://bit.ly/1mMBAGy

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I am Midas and I touch myself.
By   |  Culture,  Social,  Strategy,  User Experience 
blog

The most valiant mindkeeper, ingenious light bulb, and chatty creative must consider, in some moment, that having an idea is just some contraption ofconnecting two dots and giving it paper or voice. The most “fémme fatale” accountess must perceive that the client is an ecstatic  but frail animal that sooner or later will be tamed. The most artful strategist, helmsman of the Four Apocalypse of Brand Health, must think that it is just common sense to have a brand that good. The most hack n’slash developer, one day to build (Read more)

The most valiant mindkeeper, ingenious light bulb, and chatty creative must consider, in some moment, that having an idea is just some contraption ofconnecting two dots and giving it paper or voice.

The most “fémme fatale” accountess must perceive that the client is an ecstatic  but frail animal that sooner or later will be tamed.

The most artful strategist, helmsman of the Four Apocalypse of Brand Health, must think that it is just common sense to have a brand that good.

The most hack n’slash developer, one day to build The 2nd Matrix, must program your data, design and dollars, as if it was nursery mathematics [one plus one, kiddo].

The most guilty free and respectable social media agency must think that it is the shit, while not shitting on others and working gold from out of shit. I bow to live.

Image: http://huff.to/1o2VWtw

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