Why not internalize your TV Campaign?
By   |  User Experience 
1

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM (Read more)

We can discuss the effectiveness of Social Media and Digital Marketing in general. We can argue if there is organic and paid media or if something cialis online pharmacy like Native Advertising is ethical. We know people are online. They check their mobile screens over 100 times a day. They search for gossip cost levitra viagra cialis and communicate over Digital Channels. TV, Twitter and YouTube videos are prime time news material. We fight for attention, traffic and audience. We need design, social media management, creative teams, media planning, CRM and project management. Clients, because they use the channel, believed in the idea that they can do it internally. Creating or repositioning people from other jobs. After all is easy: it’s “just posting”. Well, as people use exponentially more viagra vs cialis vs levitra reviews mobile (video online canadian pharmacy reviews 2013 cameras), why not pharmacycanada-rxedtop.com internalize your TV Campaign? Afterall, advertising is still viagra natural advertising.

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140 characters party people
By   |  Culture,  Social,  User Experience 
caos

Is this information overload driving you crazy? There’s a lot going on and you find yourself wishing for another 24 hours just to make sure you grab the daily basics? Twitter and the 140 character thing is the rearview mirror of our society, but is it the solution? Maybe, just maybe. For example, Spin Magazine (one of the most influential music magazines in the world) has decided long music reviews are dead. Now they’re doing it on Twitter with 140 characters and all. Yeah, you miss a lot of information (Read more)

Is this information overload driving you crazy? There’s a lot going on and you find yourself wishing for another 24 hours just to make sure you grab the daily basics?

Twitter and the 140 character thing is the rearview mirror of our society, but is it the solution? Maybe, just maybe. For example, Spin Magazine (one of the most influential music magazines in the world) has decided long music reviews are dead. Now they’re doing it on Twitter with 140 characters and all. Yeah, you miss a lot of information and maybe it is a little simplistic, but you’ll read it. Will you read a 3000 character music review? I doubt it. Maybe if it is on Pitchfork, the most influential webzine in the world by far.

I’m not defending Spin’s position; I think the answer lies somewhere in the middle and I don’t think this is not adaptable for every market. You can write great things in 140 characters, but not sustainable ones. Recently, I repositioned my personal blog and started to write 140 character reviews. They’re useful for everyone. It is a big part of my weekly writing. I don’t have the time to write 1500 character reviews everyday and you don’t have the time do read it. Anyway, when the album deserves it, I write something that I’ll be proud of.

But don’t get me wrong: I’m still looking for answers too.

Foto

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Close Quarter Combat Social Media (Is there another?)
By   |  User Experience 

Social media is the closest channel that brands have to engage with consumers. Close Quarter Combat is the most effective modern approach to conquer and pacify a community. So what if you try and put two and two together and use it in your favor to build and develop online communities? I’ll point out some of the most important concepts that we can use in order to conquer a community: 1 – Detailed planning If you are designing a strategy for a brand’s digital presence, you’ll have to plan it thoroughly. (Read more)

Social media is the closest channel that brands have to engage with consumers. Close Quarter Combat is the most effective modern approach to conquer and pacify a community.
So what if you try and put two and two together and use it in your favor to build and develop online communities?
I’ll point out some of the most important concepts that we can use in order to conquer a community:

1 – Detailed planning

If you are designing a strategy for a brand’s digital presence, you’ll have to plan it thoroughly. Check out what the enemy is doing and do it better. They have an institutional description in their Facebook page? Beat that. Put your creativity to work and get a kick-ass provocative and humorous statement.

Does the enemy have a nice Twitter? I bet it does, but what about hiding some Easter eggs in the background of yours in a way that only followers with huge screens will see it?

Every detail is important and it´s oriented to a very few, but when you sum up all those small groups you’ll have a community that recognizes the effort that you’ve put in and they´ll appreciate it.

2 – Surprise

People always expect you to follow all the rules and guidelines, all the marketing ‘mumbo-jumbo’ that is written in those shady marketing books about social media, whose writers never had to get their hands dirty working in the real McCoy.

Life is all about surprises. No one likes the conservative guy that will always do the same thing for different brands just because it worked once. You´ll have to risk it. And when I say risk I say put your ass on the line, but do it wisely. Do it for your team: your CM, your designer, your planner and yourself. But don’t do it just to prove a point or just because you’re an egocentric bitch. You´ll get shot right between the eyes.

3 – Methods of entry: dynamic and stealth

Well, this one is easy. In my opinion we should mix these two. In a platform that your enemy has superior firepower (budget and allocated resources) you should lay low and grow in small steps, getting unnoticed by your competition. So when they notice you it’s too late to react.

If you have superior resources, then hit the target with all you got like a superior force of nature: when the enemy gets to see it it’s already too late.

Either way, when in doubt, resort to the first point: detailed planning.

4 – Speed

Move fast as time will always move faster than you. When the platform announces changes you must already have read all about what they are thinking about doing. Cover all possibilities and you’ll never be caught with your pants down.

If the client is picky, design the strategy a couple days before the deadline. Same with reports and new strategies… Do it before it is supposed to and time will run in your favor.

5 – Violence of action

Don´t go halfway. If you’re going to do something there must be no room for hesitation. All your actions must have impact and cause awe and admiration among the enemy soldiers. You don’t just want to win. Just as people say your name, the enemy should run in terror. You want their moral to be low so they can’t fight you back and regain the lost objective ever again.

You go there, you bomb it, you bring the spoils home.

Above all there’s a strategy golden rule that has been passed throughout the years: keep your eyes on the prize. Don’t let it get out of sight for a single second. Be sure to blow those bastards brains out and blow them up in a beautiful fireball.

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Join the hipper side!
By   |  Social,  Strategy,  User Experience 
Prom-King1

Have you ever had this feeling that the further you are from your colleagues and the closer you are to friends or relatives that don’t know anyone who works with social media but you, the more you realize they don’t use social media NOT EVEN AN INCH as you do? Well, they sure have a Facebook account but maybe they don’t log in 342 times a day as you do. And they might have heard on the evening news about that one time when a celebrity showed her boobs on (Read more)

Have you ever had this feeling that the further you are from your colleagues and the closer you are to friends or relatives that don’t know anyone who works with social media but you, the more you realize they don’t use social media NOT EVEN AN INCH as you do?

Well, they sure have a Facebook account but maybe they don’t log in 342 times a day as you do. And they might have heard on the evening news about that one time when a celebrity showed her boobs on Twitter. But they never stepped foot on the website.

What about that face they do when you say: “Are you really asking me why am I checking in at this place? I am the f****** mayor of 5 bakeries in this neighborhood and I have a f****** queen of the croissant badge that can prove it to you, girl!”

So, as much as things are rapidly changing – and oh boy, they are – this is still true. When I saw this infographic on Pinterest (wtf is Pinterest?) I knew I was right!

Time to lay down and chill a bit, then? WRONG. Join the hipper side! The big deal is that you have to make sure your brand does it first: this will buy you time to experiment, explore and be ahead of your competitors by the time they arrive. Simply think about the money your new brand had to spend in order to gather as many fans as other brands did organically when they joined Facebook ‘back in the old days’.

Try to be creative in order to create curiosity in others: be disruptive, never stop searching, explore this new app or feature as much as you can. Only by doing that you’ll catch someone’s eye. ‘Cause if you really think: sure you’re not talking to everybody, but – hey! – you’re talking to every one of them, one at the time. And this has to make a difference.

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